Winery, Brewery & Distillery Vendor Information


First City Celebration

Oregon’s First City Celebration is the largest citywide celebration of Oregon City’s legacy as the first city of the Oregon Territory. Now in its ninth year, First City Celebration has become a signature event for Oregon City.



Please fill out the appropriate form. There are individual forms and needs for wineries, breweries and distilleries. 

Event Details

Date: Saturday, July 13, 2019
Time: 11:00 am – 8:00 pm
Setup: 9:00 am – 10:00 am
Breakdown: 8:00 pm

You must be set up at least 30 minutes ahead of the event start time. You will be assigned a load-in time one week prior to the event. Late arrival may result in exclusion.

All booth spaces must stay open until 8:00pm. Vendors who break down before 8:00pm will not be asked to return to the event next year, no exceptions. This is necessary for even layout and logistics.

The event layout and vendor locations will be determined by the event committee and registration date. Priority of location selection goes to early registrants. Vendor products will play a role in determining vendor locations.


Rates based on one (1) 10’x10’ booth space:

Early Bird Registration (Before May 1st, 2019): $250

Regular Registration (Before July 1, 2019): $350

Late Registration (After July 1, 2019 – Space Permitting): $400

Are you a downtown business? Businesses in the downtown district will receive 20% off their registration. In addition, Friends of Downtown Oregon City will receive 20% off their registration as well. 

In exchange, we supply your booth space, the opportunity  to sell tastings and closed bottles at the event and your customers. You will be required to provide your own canopy, tables, and serving vessels.

If you require electricity, it’s an additional fee of $30 per 500-watt.


We expect 4,500 – 6,000 in attendance and anticipate up to 100 Marketplace vendors to participate. Please prepare accordingly.

Requirements to vend or demonstrate within the event area:

  • Vend from a designated booth space. Sidewalks need to be kept clear.

  • Completion of a hold harmless waiver.

  • Pay registration fee to Downtown Oregon City Association.

  • Completed and approved Special Event Winery/Brewery/Distillery Application form from the OLCC including $10 payment.

  • Satisfy all county health department and OLCC requirements.

Payment Policy: Payment is due with registration. Your application will not be processed without receiving a check or payment online for the full amount.

Cancellations: Must be submitted in writing and received by July 1 to receive a 50% refund. No refunds after July 1.

Wineries, Breweries + Distilleries 

Wineries, Breweries, and Distilleries are permitted to sell tastes, closed bottles of alcohol, and other branded products (glasses, apparel, etc.) Please remember that you may not open bottles for customers to consume on the event site.

Selling bottles of alcohol are permitted but open bottles are not allowed. Wineries, Breweries, and Distilleries may be asked to use measured pour spouts provided by the Downtown Oregon City Association. Any one over serving customers will be asked to leave the event immediately.

Wineries, Breweries and Distilleries MUST serve tasters out of clear containers. This is to adhere to our OLCC Plan to Manage. Only alcohol will be served in clear cups. Any vendors serving alcoholic beverages out of colored or opaque cups will asked to leave the event early.

Servers may not consume alcohol before or during their shift.

OLCC Compliance

All exhibitors dealing with alcoholic beverages must fill out a Special Event Winery/Brewery/Distillery Application from OLCC. Please fill out the application and return the form with a $10.00 check made payable to OLCC with your agreement.

Any permittee selling alcoholic beverages agrees not to serve any persons who are visibly intoxicated and to fully comply with all Oregon laws regulating the sale of such beverages. No person without an event wristband shall be served alcoholic beverages. Permittees are still required to ID customers with wristbands if there is any doubt as to their age. The final responsibility of I.D. check is the Permittee. Any winery, brewery, or distillery that serves attendees without a wristband will be asked to leave the event immediately.